IDMAa Rebranding

Project Overview
I rebranded International Digital Media and Arts Association (iDMAa) as part of my final graphic design project. The rebranding included a new logo, style guild, journal, and a newly designed website. 
Brand Strategy
The Brand Strategy is for anyone to reference for anyone who uses the brand and keep iDMAa's voice and visuals as clear and constant as possible. 

Mission
     We are dedicated to serving educators, practitioners, scholars, and organizations with interests in digital media.
Competitors
     • ISEA International
     • ACM SIGGRAPH
     • IEEE
Stakeholders
     • Board of Directors
     • Advisory Board
     • Members
     • Students
     • Educators
     • Exhibiting artist
     • Research Faculty
     • National Colleges
Key management
     • Board of Directors
     • Volunteers
     • Interns
Logo
The idmaa logo has simple shapes and basic colors to shows future forward thinking as adjacent with it's values and mission. 
Variations
Varies versions of the logo can be used across all mediums and platforms.
Fonts
Open Sans and Lato offer a great feel and look with both being perfect for web and working well in print. This goes great with iDMAa's use of the digital disruption of their journals and information. Open Sans is the main font for headers and general text, while, Lato is the secondary font for captions and other text. 
Colors
Colors were based on RBG used across digital formats. 
Journal
Website

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